Journal of Marketing Research Citation Rate 2026

ISSN 0022-2437 eISSN 1547-7193 SAGE Publishing GB

Q2 Quartile Established Impact

About Journal of Marketing Research
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Journal of Marketing Research (JMR) is a peer-reviewed academic journal covering Consumer Behavior in Brand Consumption and Identification and Consumer Market Behavior and Pricing, published by SAGE Publishing in GB, catalogued under ISSN 0022-2437 (e-ISSN 1547-7193). As of 2026, it has a 2025 2-Year Citation Rate (OpenAlex) of 2.37 (Q2 quartile) — the average number of citations its recent articles received over a two-year window, computed from OpenAlex open citation data, not the Clarivate (JCR) Impact Factor. It operates a subscription model. It is indexed in the ABDC list (rating A*), among the databases we track.

Journal of Marketing Research Citation Rate 2026 — In Context

Journal of Marketing Research has a 2025 2-Year Citation Rate (OpenAlex) of 2.37, placing it in the Q2 quartile within the Consumer Behavior in Brand Consumption and Identification research area. This is the average number of citations the journal's recent articles received over a two-year window, computed from OpenAlex open citation data — not the Clarivate (JCR) Journal Impact Factor.

Journal of Marketing Research operates a subscription-based publishing model — readers access articles through institutional subscriptions or pay-per-view.

Researchers looking to publish in Journal of Marketing Research should review the journal's submission tips and verify the latest indexing status against Scopus, DOAJ, and Web of Science using our indexing tracker. To compare Journal of Marketing Research against similar journals in the field, use our journal comparison tool.

Submission Tips for Journal of Marketing Research
  • This journal covers Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies. Ensure your manuscript aligns with these scope areas to avoid desk rejection.
How Journal of Marketing … Compares
Citation Rate vs Field Avg
-78%
Field avg: 10.91

Compared against 13 journals in the same research areas.

ISSN (Print) 0022-2437
ISSN (Online) 1547-7193
Publisher SAGE Publishing
Country United Kingdom
APC / Cost Inquire with Publisher
In-depth profile & metrics

Journal of Marketing Research is published by SAGE Publishing and based in United Kingdom.

In our subject taxonomy, Journal of Marketing Research is classified under Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies and Customer Service Quality and Loyalty.

Journal of Marketing Research is indexed in OpenAlex and carries an ABDC rating of A* (2025). OpenAlex tracking provides an open, citable record of its output even where commercial indexing is absent.

Its most recent citation rate stands at 2.365.

Research Areas
Links
Frequently Asked Questions about Journal of Marketing Research

Journal of Marketing Research does not hold a Clarivate (JCR) Impact Factor on JournalsHub. Its 2-year citation rate, computed from OpenAlex open citation data, is 2.365 — an open proxy for citation impact, not the licensed JCR Impact Factor.

No, Journal of Marketing Research is not an open access journal.

Journal of Marketing Research is published by SAGE Publishing.

Journal of Marketing Research shows strong legitimacy signals: it is indexed in OpenAlex, ABDC A*. Indexing in recognised databases such as Scopus and DOAJ is a reliable indicator of a peer-reviewed, non-predatory journal, because predatory titles are typically excluded from them. Always confirm the journal's scope and editorial board fit your work before submitting.

The ISSN of Journal of Marketing Research is 0022-2437. Its electronic ISSN (eISSN) is 1547-7193.

Journal of Marketing Research sits in the Q2 quartile based on its latest impact factor of 2.37, ranked across all journals in our database.
Live Indexing Status
Updated May 2026

Track real-time indexing metrics to ensure this journal meets your academic requirements.

OpenAlex
Verified
DOAJ
Non-OA
Predatory Check
Clean
Citation Rate
2.365
2-Year Citation Rate (OpenAlex) · 2025
Historical Trend
Initial data points only
Citation Rate by Year
Year Value Source
2025 2.365 2-Year Mean Citedness (OpenAlex)

Metrics are sourced from OpenAlex, DOAJ and Scopus and reflect the latest data we hold. The headline figure is a 2-year citation rate (OpenAlex), not a Clarivate Impact Factor. Always verify against the journal's official site before relying on it. See our Methodology or report a correction.

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Metadata

Last updated: May 11, 2026

Updated by: openalex_bulk

OpenAlex ID: S119950638

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