Stephen L. Vargo
0000-0002-2401-8358
Publications
191 total
No publications found.
Research Topics
Service and Product Innovation
Customer Service Quality and Loyalty
Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Innovative Approaches in Technology and Social Development
Affiliations
University of Oklahoma
External Profiles
Continue on JournalsHub
Put what you just read into practice with these free tools.