Keng‐Boon Ooi

Korea University KR

0000-0002-3384-1207

258

Publications

26,603

Citations

H-Index

195

i10-Index

2yr Mean Cite

Cite/Paper

Data combined from OpenAlex . OA = OpenAlex S2 = Semantic Scholar

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Publications

258 total

No publications found.

Research Topics

Technology Adoption and User Behaviour Digital Marketing and Social Media Quality and Supply Management Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Affiliations

Korea University

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Keng‐Boon Ooi

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