Anna S. Mattila
0000-0001-8872-5521
Publications
420 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
Customer Service Quality and Loyalty
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Psychology of Social Influence
Affiliations
Pennsylvania State University
External Profiles
Continue on JournalsHub
Put what you just read into practice with these free tools.