Publication & Citation Trends
Most Cited Works
Publications
102 total
Virtual fitness buddy ecosystem: a mixed reality precision health physical activity intervention for children OA
Cited by 5
Semantic Scholar
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
Cited by 155
OpenAlex
Metaverse for service industries: Future applications, opportunities, challenges and research directions PDF
Cited by 70
OpenAlex
Mediating social support through sensor-based technologies for children’s health behavior change OA
Cited by 5
Semantic Scholar
Metaverse marketing: How the metaverse will shape the future of consumer research and practice PDF
Cited by 799
OpenAlex
The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse
Cited by 150
OpenAlex
Scaling the Virtual Fitness Buddy Ecosystem as a School-Based Physical Activity Intervention for Children
Cited by 3
Semantic Scholar
Research Topics
Virtual Reality Applications and Impacts
(40)
Media Influence and Health
(27)
Behavioral Health and Interventions
(13)
Digital Marketing and Social Media
(11)
Impact of Technology on Adolescents
(10)
Frequent Co-Authors
Affiliations
Grady Memorial Hospital
Emory University
University of South Carolina
University of Georgia
School of Advertising Art