Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(86)
Customer Service Quality and Loyalty
(53)
Consumer Retail Behavior Studies
(45)
Service and Product Innovation
(31)
Management and Marketing Education
(25)
Affiliations
Northwestern University
University of Technology Sydney
Queen's University Belfast
University of Wisconsin–Madison
University of Ulster