Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Customer Service Quality and Loyalty
(28)
Service and Product Innovation
(25)
Consumer Behavior in Brand Consumption and Identification
(12)
Consumer Retail Behavior Studies
(10)
Digital Marketing and Social Media
(9)
Affiliations
Northwestern University
Örebro University
Kellogg's (Canada)
Arizona State University