Bruno Godey
0000-0001-5780-8885
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(32)
Digital Marketing and Social Media
(18)
Consumer Retail Behavior Studies
(17)
Customer Service Quality and Loyalty
(13)
International Business and FDI
(7)
Affiliations
Leibniz University Hannover
NEOMA Business School
Institute of Management Technology
France Business School
Différenciation et Communication Neuronale et Neuroendocrine