Eugene Cheng‐Xi Aw
0000-0001-6712-1171
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(62)
Consumer Behavior in Brand Consumption and Identification
(31)
Technology Adoption and User Behaviour
(30)
Consumer Retail Behavior Studies
(27)
AI in Service Interactions
(21)
Affiliations
Universiti Putra Malaysia
Iqra University
University of Macau
UCSI University
City University of Macau