Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Technology Adoption and User Behaviour
(13)
Digital Marketing and Social Media
(10)
Consumer Behavior in Brand Consumption and Identification
(8)
Consumer Retail Behavior Studies
(6)
Customer Service Quality and Loyalty
(5)
Affiliations
Infosys (India)
Ajman University
University of Business and Technology
National Institute of Design
College of Business Administration