WL

Weng Marc Lim

Jaipuria Institute of Management IN

ORCID iD 0000-0001-7196-1923
398
Publications
35,623
Citations
75
H-Index
237
i10-Index
21.27
2yr Mean Cite
-
Cite/Paper
Data combined from OpenAlex . OA = OpenAlex S2 = Semantic Scholar
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Publications

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Research Topics

Digital Marketing and Social Media (99) Consumer Behavior in Brand Consumption and Identification (90) Technology Adoption and User Behaviour (48) Customer Service Quality and Loyalty (40) Environmental Sustainability in Business (34)

Affiliations

Monash University Malaysia
MY 2022 - 2011
Hudson Institute
US 2024 - 2024
University of Selangor
MY 2023 - 2023
Jaipuria Institute of Management
IN 2026 - 2025
Australian Regenerative Medicine Institute
AU 2014 - 2011

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