Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Digital Marketing and Social Media
(28)
Technology Adoption and User Behaviour
(20)
Consumer Behavior in Brand Consumption and Identification
(19)
Customer Service Quality and Loyalty
(14)
Environmental Sustainability in Business
(11)
Affiliations
Gurukul Kangri Vishwavidyalaya
Johns Hopkins University
Indian Institute of Management Ahmedabad
Indian Institute of Technology Bombay
University of Allahabad