JB

Janarthanan Balakrishnan

National Institute of Technology Tiruchirappalli IN

ORCID iD 0000-0003-2456-2617
54
Publications
6,595
Citations
25
H-Index
35
i10-Index
16.33
2yr Mean Cite
-
Cite/Paper
Data combined from OpenAlex + Semantic Scholar. OA = OpenAlex S2 = Semantic Scholar
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Research Topics

Digital Marketing and Social Media (28) Technology Adoption and User Behaviour (18) Impact of Technology on Adolescents (12) Consumer Behavior in Brand Consumption and Identification (11) Consumer Retail Behavior Studies (9)

Affiliations

Central University of Tamil Nadu
IN 2020 - 2020
National Institute of Technology Tiruchirappalli
IN 2025 - 2013
Maulana Azad National Institute of Technology
IN 2015 - 2015

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