TC

Tat‐Huei Cham

Chongqing University CN

ORCID iD 0000-0001-7636-5928
143
Publications
7,023
Citations
40
H-Index
69
i10-Index
9.38
2yr Mean Cite
-
Cite/Paper
Data combined from OpenAlex . OA = OpenAlex S2 = Semantic Scholar
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Publication & Citation Trends

Publications

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No publications found.

Research Topics

Digital Marketing and Social Media (48) Technology Adoption and User Behaviour (36) Consumer Behavior in Brand Consumption and Identification (30) Consumer Retail Behavior Studies (27) Customer Service Quality and Loyalty (25)

Affiliations

Chongqing University
CN 2025 - 2025
Asia Pacific University of Technology & Innovation
MY 2025 - 2025
Iqra University
PK 2023 - 2023
Korea University
KR 2025 - 2025
Văn Hiến University
VN 2025 - 2025

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