Publication & Citation Trends
Most Cited Works
Publications
18 total
Consumers and their celebrity brands: how personal narratives set the stage for attachment
Cited by 35
OpenAlex
Positive psychological capacities: the mystery ingredient in successful service recoveries?
Cited by 17
OpenAlex
Reaching the breaking point: a dynamic process theory of business-to-business customer defection
Cited by 61
OpenAlex
Customer positivity and participation in services: an empirical test in a health care context
Cited by 309
OpenAlex
Leveraging customers’ multiple identities: identity synergy as a driver of organizational identification
Cited by 74
OpenAlex
Frontline employee motivation to participate in service innovation implementation
Cited by 301
OpenAlex
Research Topics
Customer Service Quality and Loyalty
(10)
Consumer Behavior in Brand Consumption and Identification
(5)
Service and Product Innovation
(4)
Psychology of Social Influence
(4)
Digital Marketing and Social Media
(3)
Frequent Co-Authors
Affiliations
Southern Illinois University Carbondale
Indiana University Bloomington
Arizona State University
Florida Atlantic University