Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(34)
Digital Marketing and Social Media
(27)
Marketing and Advertising Strategies
(9)
Customer Service Quality and Loyalty
(6)
Consumer Retail Behavior Studies
(6)
Affiliations
Harvard University
University of California, Los Angeles
Deutsche Bahn (Germany)
University of Illinois System
University of Florida