Publication & Citation Trends
Publications
0 total
Brand Linguistics: The Influence of Using Local Terminology Through Social Media in Marketing Products on Customers' Purchase Behavior OA
Cited by 4
Semantic Scholar
EcoConnect: Guiding environmental awareness via digital marketing approaches
Cited by 43
Semantic Scholar
Exploring students' perceptions toward the use of augmented reality for digital library services
Cited by 12
Semantic Scholar
Mobile Marketing: Exploring the Efficacy of User-Centric Strategies for Enhanced Consumer Engagement and Conversion Rates OA
Cited by 34
Semantic Scholar
The Role of Competitive Advantage Between Search Engine Optimization and Shaping the Mental Image of Private Jordanian University Students Using Google OA
Cited by 12
Semantic Scholar
Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness OA
Cited by 33
Semantic Scholar
Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan OA
Cited by 4
Semantic Scholar
Effect of Strategic Agility Dimensions on Tourism Marketing Performance in Jordan (Case Study on Tourism Companies in the Amman Region)
Cited by 0
Semantic Scholar
Research Topics
Organizational and Employee Performance
(11)
Customer Service Quality and Loyalty
(7)
Digital Marketing and Social Media
(6)
Technology Adoption and User Behaviour
(5)
Organizational Leadership and Management Strategies
(4)
Affiliations
Amman Arab University
Applied Science Private University
Al Ain University
World Islamic Sciences and Education University
Arab American University