Publication & Citation Trends
Publications
0 total
The influences of branding on personal selling and sales management strategies for the digital age
Cited by 0
Semantic Scholar
Beyond satisfaction: A hierarchical model of three distinct guest experience types in peer-to-peer accommodation
Cited by 3
Semantic Scholar
Branding with purpose: corporate reputation, CSR, and SDGs in advertising
Cited by 1
Semantic Scholar
AI strategy for global brand identity
Cited by 0
Semantic Scholar
Praise of intra-organisational social capital and knowledge sharing behaviours in MNCs: understanding the human resource development mechanism role
Cited by 0
Semantic Scholar
Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness OA
Cited by 3
Semantic Scholar
Leveraging digital capabilities for ESG performance: The mediating roles of innovativeness and resilience in the UK healthcare sector
Cited by 0
Semantic Scholar
Sustainable Tourism, Hospitality and Events
Cited by 0
Semantic Scholar
Research Topics
Digital Marketing and Social Media
(96)
Consumer Behavior in Brand Consumption and Identification
(92)
Customer Service Quality and Loyalty
(61)
Corporate Identity and Reputation
(61)
Diverse Aspects of Tourism Research
(28)
Affiliations
University of London
University of Tehran
Middlesex Hospital
Isfahan University of Art
Middlesex University