Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Consumer Behavior in Brand Consumption and Identification
(44)
Consumer Retail Behavior Studies
(23)
Management, Economics, and Public Policy
(23)
Digital Marketing and Social Media
(21)
Diverse academic and cultural studies
(17)
Affiliations
Leibniz University Hannover
NEOMA Business School
Institute of Management Technology
France Business School
Siegfried (Switzerland)