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BE

Bennie Eng

Marshall University US

3

Publications

39

Citations

2

H-Index

1

i10-Index

0

2yr Mean Cite

True

Cite/Paper

Data combined from OpenAlex + Semantic Scholar. OA = OpenAlex S2 = Semantic Scholar

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Publication & Citation Trends

Publications

0 total

Using design thinking to innovate business curriculums

R. McKinney, B. Eng, Ricky J. Weible - Journal of International Education in Business, 2024

Cited by 3 Semantic Scholar

Consumers and their celebrity brands: how personal narratives set the stage for attachment

B. Eng, Cheryl Burke Jarvis - Unknown Venue, 2020

Cited by 31 Semantic Scholar

Rapid Experimentation: The Silicon Valley Method of Success

R. McKinney, B. Eng, Olen York - Unknown Venue, 2019

Cited by 1 Semantic Scholar

THE IMPACT OF INTERVENTION MEASURES ON SEXUAL HARASSMENT IN THE FILM AND TELEVISION INDUSTRY OA

B. Eng, R. McKinney, L. Shao - Journal of International Management Studies, 2019

Cited by 1 Semantic Scholar

School Libraries and Use of Social Media to Interact With Students-A Case Study With Reference to Kendriya Vidyalaya Libraries , Government and Private School Libraries in North East OA

B. Eng, B. Ed, K. V. Nadaun - Unknown Venue, 2015

Cited by 0 Semantic Scholar

Consumers and Their Celebrity Brands: How Narratives Impact Attachment Through Communal Relationship Norms

B. Eng - Unknown Venue, 2014

Cited by 1 Semantic Scholar

Analyzing Story Tone in the Network TV News Coverage of Bush vs. Obama

D. Lowry, B. Eng, B. Katende, Rajvee Subramanian - Unknown Venue, 2012

Cited by 0 Semantic Scholar

Research Topics

Consumer Behavior in Brand Consumption and Identification (2) Digital Marketing and Social Media (2) Customer Service Quality and Loyalty (1) Media Influence and Health (1) Genetics, Bioinformatics, and Biomedical Research (1)

Affiliations

Marshall University

US 2020 - 2020

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