Keng‐Boon Ooi
0000-0002-3384-1207
Publication & Citation Trends
Publications
0 total
No publications found.
Research Topics
Technology Adoption and User Behaviour
(107)
Digital Marketing and Social Media
(93)
Quality and Supply Management
(51)
Customer Service Quality and Loyalty
(33)
Consumer Retail Behavior Studies
(33)
Affiliations
Nanchang Institute of Technology
Multimedia University
Iqra University
Korea University
Universiti Tun Abdul Razak